Less than two months ago, Kanye West told Zane Lowe in a Beats 1 Radio interview that he planned to bring production of his Yeezy footwear line to the United States. Along with helping to bolster the American economy, one of the goals West revealed is that it would allow him more control over the product and give him the ability to push products out faster via rapid prototyping. According to the Cody Enterprise, that process is already underway.
The Cody, Wyoming-based publication is reporting members of the city zoning board will be reviewing a site plan on Tuesday, Dec. 16, for a proposal that would turn an industrial park warehouse into the Adidas Yeezy Cody Sample Lab. It would serve as prototype facility for Yeezy production, according to a city planner. West recently relocated Yeezy headquarters to Cody from Calabasas, California.
Forbes reported over the summer that West’s Yeezy line is projected to top $1.5 billions sales in 2019—roughly half of Jordan Brand’s $3 billion. Jon Wexler, who most recently served as Adidas Vice President of Global Entertainment and Influencer Marketing and is credited with bringing West to Adidas after his prior Nike line, was recently named General Manager of the Yeezy business unit at Adidas.
