After debuting the recyclable Futurecraft.Loop, Adidas has used the remnants of the used shoes for an all new sneaker.
Adidas gifted the original Futurecraft.Loops to a test group of 200 people in April. Now that the shoes have been worn and returned, Adidas melted them and fused the remains together for the second iteration. Known simply as the Futurecraft.Loop Generation 2, this version sticks with the same 100 percent recyclable single-material upper of the previous shoe but adds a gradient blue pattern that stretches from the heel to midfoot.
"We collected the shoes, recycled them, kept them in our supply chain and ultimately remade the recycled material into new running shoe components," Adidas Running Footwear Developer Amanda Verbeck said. "The material is melted and developed into new pellets, which are heated to form new components including the eyelets and outsole. Virgin TPU material is used to create the remaining components of the midsole and upper."
The brand plans to ship the Generation 2 sneakers back out to the group soon to continue the "closed loop" process. It will debut Futurecraft.Loop shoes to the public during Spring/Summer 2021.
