Men's basketball head coach Roy Williams isn't the only one getting a contract extension from the University of North Carolina. The Tar Heels have also extended their apparel deal with Nike this week as well.
According to Forbes, the new deal is reportedly a 10-year agreement worth an average of $6.27 million per year. The apparel deal would put UNC on Forbes' list of the top 10 most valuable apparel deals in the NCAA. This extension means that you can expect to still see the Jumpman logo stitched on the uniforms of Michael Jordan's alma mater for at least the next decade.
One of the biggest benefits of the Jordan Brand sponsorship has been the copious amounts of Air Jordan PEs that have been gifted to players over the years. They have even gotten some players in hot water for trying to capitalize on the hype surrounding them and turn a quick profit.
UNC's previous Nike deal, which began in 2008, was only worth an average of $1.38 million per year. As for the athletes, they'll still be unpaid.