This past Labor Day, Nike made Colin Kaepernick the face of its 30th anniversary "Just Do It" campaign. The move received a mixed bag of reactions. Some boycotted the brand for supporting the NFL quarterback-turned-activist. Others praised the brand for standing behind Kap's efforts. The company's stock prices and sales also soared after the ad first aired. Now, Nike is doubling down on its support with the release of some official Colin Kaepernick gear.
A black long sleeve T-shirt has dropped on Nike's website with details like his last name written across the back like a jersey, a Swoosh on the left arm, "Believe in something, even if it means sacrificing everything," in small font on the sleeve, and a tag with a series of special logos placed near the bottom hem all printed in a reflective 3M material.
The shirt was first seen being worn by LeBron James as he entered the Staples Center on Oct. 4 before a Lakers preseason game—a wardrobe choice that garnered its fair amount of attention.
Anyone looking to pick up their own Kaepernick T-shirt can do so now at nike.com for $50.