Nike's attempt at releasing two pairs from Virgil Abloh's "The Ten" collaboration via @NikeNYC on Twitter on Thursday was a confusing and frustrating episode. The brand had planned to give Twitter followers a chance at the Presto and Air Max 90 from the pack, but ended up basically postponing the release after a few blunders.
It began on Nov. 8, when Nike wrote that it would hold an online draw for the shoes on Thursday, Nov. 9, at 5 p.m. EST. It followed up that tweet with a series of apologetic replies explaining that the release would happen at 6 p.m. instead.
The Draw for "The Ten" Nike Air Presto and "The Ten" Air Max 90 release at NikeLab 21M takes place tomorrow Thursday, 11.9 at 5pm EST. pic.twitter.com/zlIm5LucJg
— Nike NYC (@NikeNYC) November 8, 2017
The Draw will open at 6pm EST. We apologize for the confusion.
— Nike NYC (@NikeNYC) November 9, 2017
At 6 p.m., a tweet with a link was posted, but the link mostly generated errors for those trying to enter for a chance to buy the shoes, and in turn a stream of angry responses on Twitter. @NikeNYC eventually deleted the tweet with the link and replaced it with the one below.
We’re looking forward to bringing The Ten: Nike Air Presto and The Ten: Nike Air Max 90 to you. Stay tuned for more information.
— Nike NYC (@NikeNYC) November 9, 2017
So, then, when is this release actually happening? Nike's hasn't provided any updates, instead telling the many users reaching out to @NikeNYC for explanation to "stay tuned."
The Virgil Abloh x Nike "The Ten" pack had a pre-launch in September, and is getting a wider release in November. In addition to being available directly through Nike, the shoes will be stocked by the accounts listed here.
UPDATE: Nike has issued an official statement regarding the cancellation of this week's draw. You can read it here.
