Adidas announced on Thursday that it's allowing fans on social media to design a pair of Ultra Boosts through Instagram's poll feature. The voting options are broken down into the uppers, heel counter, cage, mid-sole, and outsole. Last month, MiAdidas unveiled XENO technology for the Ultra Boost, which is featured in the poll.
The sneaker with the most votes will actually be made, and those who participated will have the chance to win one of 50 pairs produced. The poll is taking place now on Adidas Running's Instagram account, and will end at 5 p.m. EST on Nov. 10.
Sneaker boutique Extra Butter did a similar collab with Saucony where it also took to social media to allow fans to help create a shoe.
