Adidas is bringing more new customization options to miAdidas for arguably its most popular silhouette, the Ultra Boost.
This newly customizable version will feature Adidas' XENO technology, an iridescent material that has been used on various other models in the past. The shoe will be able to be customized with XENO detailing on the cage, heel cup, and tongue branding. Along with this option, customizers will also have the ability to give their pairs a black Boost midsole for the first time as well.
“We believe that customization is the best tool of self-expression for all creators,” says head of Adidas Running in the U.S. Paul Bowyer in an official statement from Adidas.
These new options will be debuted exclusively at Adidas' Fifth Avenue flagship location with an augmented reality installation that will give the creator a real time 3D experience. The miAdidas Ultra Boost XENO releases Oct. 20 for $220.
