Adidas has signed reality TV star Kendall Jenner to an endorsement deal, with Jenner confirming the signing on Instagram on Wednesday. In addition to the above video, Jenner also tweeted a message about her signing with the brand.
Word of Jenner signing with the German sportswear brand has been circulating in industry circles for weeks now. She covertly hinted at the signing two weeks ago on Instagram, where she posted the below photo of her as a child in Adidas apparel.
Terms of Jenner's Adidas deal were not disclosed.
Jenner is the half-sister of Kim Kardashian, wife to prominent Adidas collaborator Kanye West. She's frequently been seen in Adidas prior to her signing with the brand, those appearances presumably having something to do with her proximity to West.
Kendall's sister Kylie Jenner signed a deal with Puma in 2016.