Kylie Jenner Puma
via US Magazine

by Brendan Dunne

PUMA has added another superstar endorser to its roster in reality TV personality Kylie Jenner, who just signed a seven-figure deal with the brand, Us Weekly reports.

Sources say that the partnership won't be "full out like Rihanna's collaboration." What that means regarding a possible Kylie Jenner x PUMA sneaker is unclear.

PUMA's been increasingly focused on these sort of brand partnerships outside of the sport realm as of late. Kanye West himself even mentioned in a 2015 interview that he was in talks with the brand about a partnership at one point.

UPDATE 2/9: Kanye West is not feeling the reported Kylie Jenner Puma deal. In a couple of tweets he claims that they're going to give the sportswear brand its "measly million dollars back" and that "1000% there will never be a Kylie Puma anything."