Over the years, sneakers have transformed from functional items to a cultural phenomenon. In celebration of the continued growth of this culture around the world, Sole Collector has teamed up with Foot Locker to celebrate Global Sneaker Week.
With the help of sneaker personalities and influencers like Russ Bengtson, Rich Lopez, Joe La Puma, and Chase B, the video takes a look at how the past three decades have shaped sneaker culture as we know it. It touches on pivotal shifts in the sneaker game like the birth of Air Jordan, the Dream Team's impact on the global market in 1992, NikeTalk jump-starting the blog scene in the early 2000s, and how the advent of social media has made it easier than ever to stay connected to the pulse of sneaker culture all around the world.
Above all else, the clip tracks the growth through the decades that has made Foot Locker the retail giant that it is today. Check out the video above.
