Back in November, Nike opened its five-story 55,000-square-foot store in Soho NYC in efforts to make a seamless link between its digital and physical retail experiences. Now, the brand is continuing its momentum with a new retail space in Miami Beach, Florida.
In addition to a plethora of footwear and apparel, the two-story 31,000-square-foot space houses services for Nike+ members including Trial Zones for basketball, soccer and running. Parts outside of the building are wrapped in a concrete brise-soleil, cast with waffle iron and Nike Windrunner patterns, as a nod to the brand's classic sneakers.
Nike Miami is located at 1035 Lincoln Road in Miami Beach, FL and is open to the public now. In the coming weeks, Nike will also be holding special running and training events at the location.