Nike is making major noise in New York City this week with the opening of Nike Soho, a 55,000-square-foot space featuring exclusive product, custom shoes, sportswear experts, and community events. While the doors don't open until Friday, Nov. 11, Sole Collector got an inside look at the store this week.
Our video tour, embedded above, captures some of the sneaker restocks and interactive product trialing that will be available at Nike Soho.
Nike Soho is located at 529 Broadway. The store will open its doors to the public at 10 a.m. EST on Nov. 11. In addition, the brand has many more activations happening in NYC over the next couple of days—read about those here.
