While other brands' efforts in 3D printed shoes have landed mostly in the running category, Under Armour's first foray is an all-purpose trainer.
The brand says this shoe is the result of two years of design work, and that its interlaced lattice midsole can only be created using a proprietary printing process. Other tech on the shoe includes a 3D ClutchFit auxetic upper and caged cushioning underfoot.
The brand will launch this style on March 18 via UA.com and its Baltimore Brand House for $299. Only 96 pairs will be available, the small run a reference to the Under Armour's founding in 1996.