Under Armour The Rock

In January 2016, Under Armour made its pact with global superstar Dwayne "The Rock" Johnson official. Inspired by Rock's passion for the gym, the two work on training footwear, apparel and accessories. Under Armour released the first Project Rock Delta sneaker in April 2017 and pairs completely sold out in less than 24 hours. Johnson introduced his first official signature model the Project Rock 1, for Memorial Day in 2018.