Jordan Brand introduces Russell Westbrook's first signature sneaker in the Jordan Why Not Zer0.1. The "Mirror Image" colorway debuted on January 3, 2018 when the OKC Thunder played the LA Lakers in Los Angeles. The sneaker features several storytelling aspects between Westbrook and the Brand, his "Why Not?" motto as well as his personal style . An element that will be showcased as more colorways are introduced. Release date is January 15, 2018 at a retail price of $125.