Packer Shoes is back with an exclusive colorway of the New Balance P740. Known as the "Purple Reign" edition, this pair comes in purple and gold. Featuring a purple-based premium rough suede, pigskin suede, and running mesh upper with gold accents and a custom hangtag. A limited release, look out for them exclusively in-store at Packer Shoes as well as online at packershoes.com in mid-November of 2014. Retail is TBA.