West NYC has teamed up with New Balance for their latest collaboration. This New Balance 530 is known as the "Lava" edition. Inspired by the colors and heat of a lava flow, incorporates 90's color hits including purple and neon red. A limited release, look out for them exclusively in-store at West NYC as well as online at westnyc.com in mid-October of 2014. Retail is set at, $160.