Athletic Propulsion Labs
Founded in March 2009 by identical twins Adam and Ryan Goldston, APL introduced their Concept 1 Basketball sneaker in 2010. The sneaker, which featured the brand's Load 'N Launch technology, was immediatley banned by the NBA for "providing an undue competitive advantage." After initally focusing on Basketball sneakers, APL now produces footwear, apparel, and accesories for a wider range of sports and atheltic activities.
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