YCMC Goes Minimal For Its Next New Balance Collab

YCMC applies New Balance's signature grey colorway to its next 990v3 collab dropping in August 2022. Click here for the official release details.

YCMC x New Balance 990v3
Image via YCMC
YCMC x New Balance 990v3

Hot on the heels of releasing a new collection with South Korean streetwear label Thisisneverthat this week, New Balance has another collaborative project in the works.

Shown here is the YCMC x New Balance 990v3 that’s set to drop next week. According to the East Coast retailer, this collab references the Boston-based sportswear brand’s signature grey colorway. The sneaker dons a simple grey suede and mesh upper and comes with four pairs of shoelaces for personalization. Wrapping things up below is a two-tone Encap midsole and a light grey outsole.

Readers will be able to cop the YCMC x New Balance 990v3 on Thursday, Aug. 25, at 10 a.m. ET exclusively at YCMC.com and in all Shoe City stores in Maryland, Washington, DC, and Virginia. The sneaker will retail for $195. Grab a closer look at the collab below.

YCMC x New Balance 990v3
YCMC x New Balance 990v3 Front
YCMC x New Balance 990v3 Lateral
YCMC x New Balance 990v3 Top