This time, the Japanese clothing brand is reimagining the New Balance 990v2 ahead of the 990’s 40th-anniversary celebrations in 2022. The collab celebrates the Boston-based footwear brand’s signature grey hue with a Pantone color scheme elevating the upper’s suede and mesh construction. According to WTAPS, a “basketball texture” material is also used for the color straps and heel tabs. Rounding out the look is a grey ABZORB midsole, which has been upgraded to feel more comfortable on-feet than its predecessor.
This collab will also include an apparel collection consisting of co-branded hoodies, sweatshirts, and a t-shirt.
The WTAPS x New Balance 990v2 will be released this Friday, Aug. 27 at Wtaps.base.shop and at select retailers. The shoe retails for 42,900 yen, which converts to $391.
UPDATE (08/31): After releasing exclusively in Japan last weekend, New Balance confirms on Instagram that WTAPS’ 990v2 collab is releasing again at global retailers this Friday, Sept. 3 for a retail price of $260 USD.