Poised to make waves on this year’s “Best of...” lists, Whitaker Group follows up the unveiling of A Ma Maniére’s Air Jordan 3 collaboration with the announcement of a limited edition take on the Nike Waffle One available exclusively at Social Status.
Like the aforementioned Jordan 3, the Whitaker Waffle One carries a premium aesthetic, with details that pay homage to the original Waffle Racer and its designer, Nike co-founder Bill Bowerman. Dubbed “The Bill” by designer Frank Cooke, materials and dyes on this version have been selected to mimic the rusted look of a vintage Waffle Racer, aka Moon Shoe, which sold for nearly half a million dollars via auction in 2019. Other features include an aged midsole, sail underlay paired with a tonal heel clip and sublimated laces. PELNYC added storyboard illustrations to the insoles and tissue paper to further communicate the story.
The Whitaker Group x Nike Waffle One tectonically launches on Feb. 26, but the draw is open now. Sizes 6 to 14 are up for grabs at $120 each.
UPDATE (02/24): In light of the recent winter storm that wreaked havoc in Texas, The Whitaker Group is extending the draw of its limited Nike Waffle One collab. Starting on Feb. 26, every participant will have the option to donate any amount to their entry if they so choose to when they submit a raffle entry, which will benefit Black and Brown families in the Houston area affected by the weather.
“I’m sure there are people who are disappointed we are moving this launch, but that disappointment can’t match how Black and Brown people in Houston are coping without power, food and water – in the midst of a year-long pandemic, says James Whitner, founder of The Whitaker Group. “Our team in Houston is deeply affected as well. This is bigger than sneakers and fashion, this is about showing up where it’s most needed.”
Fans who are interested in entering the raffle for The Whitaker Group’s collaborative Nike Waffle One can do so here starting on Feb. 26 with the shoe set to launch on March 4.
The Whitaker Group x Nike Waffle One SE
Release Date: 03/04/21
Style #: DC4247-001