Rihanna Named Creative Director of Puma

Puma puts Rihanna in the dubious "creative director" role.

by Brendan Dunne

Rihanna is the latest celebrity to be hired on as a creative director at a major footwear company.

WWD reports that the singer has joined the brand and will be overseeing their women's line. Rihanna has already had a chance to sit down with designers at Puma's headquarters in Herzogenaurach, Germany, where she flew this week for her first round of creative sessions. The report mentions that the multi-year partnership will have Rihanna working on shoes as well as apparel and that she'll have the ability to "create new styles to add to the Puma product portfolio", so perhaps she'll be the next entertainer to whip up a signature model. Rihanna took to Instagram to pledge her allegiance with a photo of her signing her Puma contract.

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