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by Brendan Dunne
Nike is playing up the physics angle on Kyrie Irving's second signature shoe, casting the Cavs star as a professor in the first Kyrie Effect Class video, which appears below. The promo tied into the campaign doesn't stop there though.
Nike Basketball also made the above sneaker box, which we'd guess is a friends and family only offering. The packaging plays up the professorial angle with a chalkboard construction that has some of the same equations that appear in the aforementioned video.
The source on this one is Brad Hall, who proves with the photo that he's officially attained the status of sneaker influencer.
Unexpected Move 1: The Kyrie Effect Class with Professor @KyrieIrving is now in session. #KYRIE2 https://t.co/sONYVihV1w
— Nike Basketball (@nikebasketball) December 15, 2015
