'First Game' Nike Air Zoom Generation Returns Next Week

LeBron James' 'First Game' Nike Air Zoom Generation sneaker from 2003 is returning in March 2023. Click here for an official look at the retro.

Nike Air Zoom Generation 'First Game' 2023 DM7535 101 Pair
Image via Nike
Nike Air Zoom Generation 'First Game' 2023 DM7535 101 Pair

Nike is taking a look back at LeBron James’ first NBA season with the Cleveland Cavaliers in 2003 with the classic Air Zoom Generation coming back soon.

Shown here is the “First Game” Nike Air Zoom Generation from 2003 that’s reportedly returning to retail next month according to House of Heat. While the style is dubbed “First Game,” James actually wore this pair in his fourth game in the league, but during his first home game with the Cavs. This colorway was last seen in 2017 for Nike’s first-ever LeBron retro run and released in limited numbers.

At the time of writing, this “First Game” Nike Air Zoom Generation retro is expected to return on March 21 at Nike.com for $180. Grab a detailed look at the forthcoming release below as we await the official updates from the brand.

UPDATE (03/16): After dropping early on SNKRS Live yesterday, Nike has confirmed that this year’s “First Game” Nike Air Zoom Generation retro will be released on March 21 via SNKRS for $180.

Nike Air Zoom Generation 'First Game' 2023 DM7535 101 Lateral
Nike Air Zoom Generation 'First Game' 2023 DM7535 101 Medial
Nike Air Zoom Generation 'First Game' 2023 DM7535 101 Top
Nike Air Zoom Generation 'First Game' 2023 DM7535 101 Heel
Nike Air Zoom Generation 'First Game' 2023 DM7535 101 Outsole