Since entering the league in 2018, Luka Doncic’s basketball career has been on a sharp trajectory upwards, averaging nearly a triple-double in each season while leading the Dallas Mavericks to two consecutive playoff appearances. His talents were almost instantly recognized as it didn’t take long before Jordan Brand added the All-Star guard to its roster in 2019. And soon, Doncic will soon receive his own signature sneaker line with the brand.
Today, Jordan Brand confirmed with Sole Collector that a signature shoe for Doncic is indeed on the way. In a post-game press conference yesterday, Doncic was asked about the signature shoe but couldn’t provide any further details about his signature shoe.
Doncic isn’t the only rising star that’s expected to be receiving his own Jordan signature shoe soon. In December, Boston Celtics forward Jayson Tatum revealed that he also has a signature shoe with the brand coming in the near future.
As of now, official details for Doncic’s Jordan signature shoe have not yet been announced by the brand, but we’ll keep you updated if anything changes.
UPDATE (04/23): The Dallas Mavericks have shared the first look at Luka Doncic’s first signature sneaker, the Jordan Luka 1. Additional tech details have been provided for the Jordan Luka 1. The shoe accommodates Doncic’s multidirectional style of play by combining a new IsoPlate foot frame with a new performance foam called Formula 23—touted as one of Nike’s most sustainable performance foams. Breathable Flightwire cables on the lateral side of the upper help contain the foot. Lastly, the shoe’s one-piece upper features a haptic print that changes colors depending on how the light hits the shoe. A release date for the low-top, which falls in line with the Jordans and Nikes that Luka has worn throughout his career, has not been announced but the shoe will retail for $110.
UPDATE (05/21): During Game 2 of the 2022 NBA Western Conference Finals, Doncic laced up a new colorway of his Jordan Luka 1 signature shoe. The previously unseen makeup appears to be a callback to his days with Real Madrid as the shoe dons a predominantly white color scheme with blue hits, which are reminiscent of the team’s uniforms. As of now, release details for the Jordan Luka 1 have not yet been announced by Jordan Brand but check back soon to Sole Collector for updates.
