LeBron's Lifetime Deal Is the Biggest in Nike History

King James cashes out.

LeBron Lifetime Deal
via Nike

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LeBron Lifetime Deal

by Brendan Dunne

LeBron James made sneaker history yesterday by becoming the first athlete to sign a lifetime deal with Nike.

According to CNBC, the deal is actually the biggest one Nike history. Unfortunately, the terms aren't being disclosed, and probably never will be.

News of the deal caused people on Monday to speculate on social media about the possibility of a Nike LeBron retro line, which seems all the more likely now that James will be with the brand for the rest of his life.

Nike says that it sees opportunities to continue to grow LeBron's line "throughout his playing career and beyond."

In a video released today, James said that he still hasn't been able to grasp the magnitude of his massive new contract.