Jordan Brand just expanded its retail footprint in Japan with the opening of a new store in Tokyo’s Shibuya neighborhood.
This is the second World of Flight concept store Jordan Brand has opened within the last 12 months, with the inaugural door opening in Milan late last year. Not only does the store feature a full range of the newest apparel and sneakers from Michael Jordan’s namesake brand, but the fixtures are filled with various Jordan memorabilia and artifacts that highlight basketball culture in Japan. In addition to inline products, the space also includes a content creation studio and will house future product customization opportunities as well as an exclusive Members Lounge.
The new Jordan World of Flight store in Shibuya is now open and is located on the first floor of the Jingumae Media Square building. The store is open from 11 a.m. to 7 p.m. on Sunday through Thursday, and from 11 a.m. to 8 p.m. on Friday and Saturday.