Longtime collaborators Concepts and New Balance are hooking up for another sneaker project.
Over the weekend, the Boston-bred boutique’s creative director Deon Point shared on his Instagram story a first look at what’s expected to be an upcoming Concepts x New Balance 57/40 collab. A vibrant combination of orange tones covers the silhouette’s suede and leather upper including on the large “N” branding on the sides. Finishing off the look is a sail midsole and a black outsole.
In addition to the preview image of the shoe from Point, ads for the Concepts x New Balance 57/40 have been spotted in Boston with the caption “Get Home Safe.”
New Balance unveiled the 57/40 in January, which the brand revealed as a modern take on the 574 silhouette.
As of now, there’s no release info available for this Concepts x New Balance 57/40 but keep it locked to Sole Collector for updates.
UPDATE (08/23): Concepts has officially unveiled its New Balance 57/40 collab. According to the store, the shoe draws inspiration from Babe Ruth’s 1920 biopic Headin’ Home, with the orange color scheme referencing the film’s posters. The capsule will also include special apparel including hoodies, sweatpants, t-shirts, and hats. The Concepts x New Balance “Headin’ Home” collection is releasing this Friday, Aug. 27 exclusively at Cncpts.com and at Concepts stores.
