Asics Is Re-Launching its Lifestyle Division as ASICS Tiger

The 25th anniversary of the Gel Lyte III will also see Asics splinter off its retro division.

by Brendan Dunne

Remember the new Asics Gel EVO sneakers that Sole Collector previewed last week?

As it turns out, those pairs are part of a larger effort called ASICS Tiger, which is a re-branding of the Asics lifestyle line. The brand has plenty of retro silhouettes that enjoy success season after season, but it looks like the new ASICS Tiger line will help mix in more contemporary looks, which is much needed for anyone trying to occupy a Nike Sportswear-like space. This preview includes upcoming EVO takes on the Gel Lyte III and the Gel Kayano, and also features an interesting made-in-Japan pair that may or may not be a part of upcoming collab efforts.

Images via HB