Air Jordan 4 "Laser" Releasing this Weekend in NYC

Jordan Brand unveils plans for its 166 Flatbush pop-up.

by Brendan Dunne

The Air Jordan 4 "Laser" is releasing this weekend as part of Jordan Brand's massive All-Star 2015 plans.

The shoe, along with the rest of the "Laser Pack", will be available at the Jordan pop-up at 166 Flatbush in Brooklyn. The shoes pay tribute to the original lasered products, which came out a decade ago, and Jordan Brand's bigger 30th anniversary. Those aren't the only pairs either, as a reference to the pearl 30th anniversary, special girls-only versions of the Jordan 1 and the Jordan 4 will also be available.

Info on Jordan Brand's pop-up at 166 Flatbush appears below courtesy of Nike.

1.

When the Jordan Brand started its design of the ultimate pop-up sneaker boutique, it drew inspiration from the All-Star Laser Pack. Celebrating the Air Jordan Laser story and iconic Jordan moments, the 166 Flatbush pop-up store pays homage to the brand’s last 30 years through a Brooklyn perspective. Featuring a hand-painted floor and displays of rare, iconic and historic sneakers, the store will host numerous shoe launches and consumer customization stations throughout All-Star Weekend. Historic Jordan Brand pins, featuring AJ I silhouettes and iconic branded logos, will also be available at 166 Flatbush throughout the weekend.

166 Flatbush is open to the public 8am-9pm Friday, February 13th, through Monday, Feb. 16.

 

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