Is This the Greatest Sneaker Unboxing Video Ever?

What the game's been missing.

by Brendan Dunne

Anyone who is interested in sneakers and has spent a little time on YouTube should be familiar with the strange genre of sneaker unboxings.

New to the genre, but already a powerful force within it, is reviewer Brad Hall, who just dropped this clip breaking down the Air Jordan 4 "Oreo." Hall ticks all the necessary boxes in terms of unboxings, from explaining the fit to showing off the shoes look on-feet to giving an honest assessment of the quality.

This sneaker unboxing is Hall's only video so far, but here's to hoping that he continues to raise the bar for the YouTube sneaker community with this sort of compelling content.

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View this video on YouTube

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