How to Buy the Air Jordan 4 'Bred Reimagined'

The much-anticipated release is finally happening next week.

Image via Nike

With the official launch of the Air Jordan 3 “White Cement Reimagined” just over a week away, rumors are already circulating about another classic pair that could be receiving an updated treatment.

According to @zsneakerheadz and Sneaker Files, the Air Jordan 4 “Bred” will be reimagined in 2024. The latter source adds that “reimagined” in this case might not necessarily mean made to look vintage. However, Jordan Brand’s previous releases through this lens, including the “Lost and Found” Air Jordan 1 and the aforementioned “White Cement” Jordan 3, have featured a faux-aged look.

Images of the rumored Air Jordan 4 “Bred Reimagined” aren’t currently available. The pair pictured above is an original from 1989 which could potentially serve as inspiration for the 2024 pair.

As of now, the Air Jordan 4 “Bred Reimagined” is expected to release in March 2024, but it’s possible the timing could change. Check back here for the latest updates.

UPDATE (02/05): It appears that an early release for the "Bred Reimagined" Air Jordan 4 could be taking place soon. A cryptic message appeared on SNKRS today, hinting that a shock drop for the sneaker may be happening soon, but specific details weren't shared. The "Bred Reimagined" Air Jordan 4 is scheduled to drop on Feb. 17 for $215.

UPDATE (02/07): After launching yesterday in the form of a SNKRS shock drop, Jordan Brand has confirmed that the "Bred Reimagined" Air Jordan 4 will be released on Feb. 17 via SNKRS and at select Jordan Brand stockists. The shoe will be available in full-family sizes, with the adult pairs retailing for $215.

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