Jordan Brand Gave This Streetwear Designer His Own PE

Jordan Brand gave fashion designer and founder of apparel label C'est Bon his own promo colorway of the Air Jordan 35 Low. Click here for a detailed look.

Air Jordan 35 Low PE 'Dou' Pair
Image via C'est Bon
Air Jordan 35 Low PE 'Dou' Pair

Before Mamadou Bah became a designer, he had aspirations to play in the NBA. While that dream never became a reality, his “NBA draft moment” came when he got the opportunity to design his own colorway for an Air Jordan shoe.

Shown here is a Air Jordan 35 Low, dubbed “Dou,” that’s a promo pair made exclusively for Bah’s friends and family as a way to celebrate people who helped him become who he is today. The shoe features special details including an all-over C’est Bon print on the eyestay referencing the apparel label Bah founded in 2018 that’s become a favorite of NBA players in the tunnel. They even come packaged in a custom box that maps out the designer’s journey from West Africa to the USA.

“I had dreams of playing in the NBA, so when I launched C’est Bon my only focus was getting my product in the tunnels, in a way it’s my NBA draft moment, I always said to my friends I may not go to the league but I will get there through fashion and design,” Bah said. “So this project is a thank you to them for believing in me.”

This promo-only Air Jordan 35 Low “Dou” will remain exclusive to friends and family of Bah and won’t release to the public.

Air Jordan 35 Low PE 'Dou' Pair
Air Jordan 35 Low PE 'Dou' Lateral
Air Jordan 35 Low PE 'Dou' Medial
Air Jordan 35 Low PE 'Dou' Outsole
Air Jordan 35 Low PE 'Dou' Box