by Brendan Dunne
When the adidas Yeezy first released exclusively in NYC, Kanye West was in the building at the adidas store on Broadway, hand-delivering pairs to those who got the opportunity to purchase through the adidas Confirmed app.
He did the same over the weekend for the Euro release, showing up at the adidas Originals store in London to hand out pairs. His presence there makes sense given recent Kanye engagements across the pond like this performance at the 2015 BRIT Awards and his lecture at Oxford University.
Kanye decided not to wear the adidas Yeezy while stopping by the store, and instead had on the moonboot design from the upcoming Yeezy Season 1 collection with adidas Originals.
via Team Kanye Daily
