adidas Consortium Honors Three Stripes Founder Adi Dassler

adidas looks to its noble founder for inspiration on this new Consortium Superstar release.

by Brendan Dunne

adidas' current celebration of its cherished Superstar model is very much about honoring the sneaker's past.

The upcoming adidas Consortium pack of releases for example takes things to a meta-level in terms of anniversary celebration, the pack itself being a 10-year anniversary revisit to the group from 2005 that marked the 35-year anniversary of the design. This pair aims at the genesis of the Three Stripes by honoring founder Adi Dassler, whose likeness shows up on the heel of the sneaker, which is essentially a color flip on the 2005 pair. The adidas Consortium Superstar x Aid Dassler will release on Jan. 31 for $150 at the following retailers.

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