words // Brandon Richard
Fan interaction from adidas Basketball this year has included Dwight Howard and Derrick Rose surprising fans in person during NBA All-Star Weekend. Now the brand plans on taking it to the next level during the NBA Playoffs.
With players like Jrue Holiday and Mike Conley leading their team's playoff runs in the adidas adiZero Crazy Light 2, the brand has launched its "Light It Up" Facebook Application that allows fans to share what light gets them on the court for the chance to see their name in lights on a massive outdoor display during the NBA playoffs later this month.
Share your experiences and join the conversation over at Facebook.com/adidasBasketball.
