words // Brandon Richard
New Balance has officially unveiled the next video in their "Where Are You Running To Next?" campaign, featuring multi-platinum songwriter and DJ Clinton Sparks. Sparks has produced hits for several industry heavyweights, including Akon, Pitbull, Ludacris, T-Pain and Beyonce.
Clinton met "Where Are You Running To Next?" founder DJ Mars at a mixshow Power Summit more than 10 years ago. The two bonded over their affinities for fashion sneakers and music. Of course with both men having Boston roots, they have a special appreciation for New Balance and the iconic 574 model.
Sparks was recently inked to a deal with Interscope Records and is prepping his debut album for a 2011 release. While you wait, check him out over at New Balance's "Where Are You Running To Next?" microsite and receive 10% off and free shipping on a pair of custom 574s.
