Announced this week, Pharrell Williams has teamed up with the e-commerce platform for its first-ever virtual festival, dubbed Transfer, to drop a trio of colorways exclusively on the app. The colorful options will feature its traditional Primeknit construction with text embroidered throughout the upper, and sit atop a full-length Boost midsole.
Over 30 brands and artists will be releasing exclusive products on NTWRK's app throughout the duration of the festival with a portion of the sales donated to organizations that have been impacted by COVID-19.
NTWRK's two-day Transfer festival will start tomorrow while the Adidas NMD Hus will release on Aug. 26 at 9 p.m. EST exclusively on the app. The shoes are expected to retail at $250 each.
UPDATE (09/30): Following an exclusive launch at NTWRK's Transfer festival in August, Adidas has confirmed that the 'Bold Orange" Pharrell x Adidas NMD Hu is releasing again on Oct. 2 exclusively on the Confirmed app. The shoe will retail for $220.