Beyonce's Next Adidas Collab Is Releasing Next Week

In celebration of the Adidas Superstar's 50th anniversary, Beyonce has her own version of the shell toe dropping in September 2020. Click here for more.

Beyonce Adidas Superstar Platform FY7730 Lateral
Image via Adidas
Beyonce Adidas Superstar Platform FY7730 Lateral

As a follow up to her inaugural Ivy Park x Adidas collection that dropped in January, Beyonce's next sneaker project with the brand is a celebration of the Superstar's 50th birthday.

The Three Stripes has enlisted a handful of its high-profile collaborators this year to reimagine the classic shell-toe design for the milestone including Pharrell,Jonah Hill, and Sean Wotherspoon with Beyonce being the latest. The upper of her Superstar Platform design will remain true to the original but the tooling is modified with a chunky platform.

Adidas did confirm that Beyonce's Superstar Platform sneaker is releasing exclusively on the Adidas app with sign-ups currently open until Sept. 18 at 12:30 p.m. EST. The shoe retails for $200.

Beyonce Adidas Superstar Platform FY7730 Medial
Beyonce Adidas Superstar Platform FY7730 Front
Beyonce Adidas Superstar Platform FY7730 Heel
Beyonce Adidas Superstar Platform FY7730 Top
Beyonce Adidas Superstar Platform FY7730 Outsole