Atmos Apologizes for 'Failing' Community Following Racism Allegations

Japanese-based retailer Atmos, which also operates in NYC apologizes for 'failing' the Harlem community following racism allegations. Find out more here.

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Retail Store

Image via Atmos

Atmos Logo

A staple of the New York sneaker scene, Japan-based retailer Atmos has come under fire in recent weeks with allegations of racism. As Black Lives Matter protests continue across the world in response to the police killing of George Floyd in May, Atmos is one of the numerous brands that's been called out for race-related offenses.

Specifically, a June 22 Instagram post by a former employee, @kickitwitdd (Damaries Negron), detailed some of the more egregious allegations levied against Atmos. Among her complaints, Negron alleges that the store, which operates in Harlem, underpaid its Black and Latino employees and eventually fired its minority workers and filled the positions with people from overseas. Negron also alleged that the store was known to backdoor its high-demand sneakers to overseas channels in order to fetch a higher premium.

Weeks later, the retailer has issued a formal response attributed to founder Hommyo Hidefumi and the Atmos team. Read Atmos' full statement below.

After listening and learning from our employees and your feedback, it has become clear to use that we owe our community and apology. Atmos Harlem owes its success to the support of the Black community. We believe Black Lives Matter. We acknowledge that Black and brown people have suffered inequality in the U.S. for generations. We play a part and have a responsibility to support BIPOC people and be actively anti-racist in the way we operate our business.