As the coronavirus pandemic continues to impact businesses across America, Vans has announced its “Foot The Bill” customization program that will directly support the brand's small business partners through this tough time.

This initiative will assist around 80 small, independent businesses ranging from a variety of skate shops, restaurants, music venues, and community-driven spaces when fans purchase one of the limited designs created by the individual business on the Vans Customs platform. Shoppers can choose between the classic Slip-On or Era silhouettes as their canvas of choice.

“My father Paul Van Doren always said that we were a people company that made shoes. Now, more than ever, it’s important to support the people that provide spaces for communities around the world to be creative and come together,” said Steve Van Doren, Vans’ Vice President of Events and Promotions and son of the brand's founder. “We were once a small business and wouldn’t be where we are today without the support of these partners. We hope to rally together with our consumers to lend a helping hand to those that are in need.”

Readers that want to show their support can purchase the custom Vans designs right now on with the net proceeds from the sale going directly to the business.