After news broke that Under Armour have begun manufacturing personal protective equipment in response to the coronavirus pandemic, the brand has announced its latest actions to address financial impacts due to the virus.
Today, UA revealed that it will temporarily lay off the employees in its retail and outlet stores as well as approximately 600 workers in its U.S.-based distribution centers starting on April 12. The company also announced that it will begin paying premium bonuses to employees in the distribution centers that will be working during the crisis but its retail locations across the U.S. will remain closed until further notice. Since the outbreak started, the brand has provided up to four weeks of full pay for their retail store and distribution center employees.
"In these unprecedented and challenging times, the majority of stores where Under Armour is available remain closed, contributing to a significant decline in revenue," said Under Armour President and Chief Executive Officer Patrik Frisk. "We do not take these decisions lightly and are doing all we can to minimize the impact on our teammates during this time. Because of the strength of our brand and the steps we have taken, we will weather this storm."
Previously, UA announced a $2 million donation benefiting coronavirus relief effector that was distributed between Feeding America and funding the Good Sports' youth sports program.