As part of its ongoing response to the COVID-19, Under Armour has announced a $2 million pledge in support of those impacted by the pandemic.
A press release states that the company is donating $1 million to Feeding America to help provide hunger relief efforts as a result of current school closures and quarantines. Armour will partner with the organization and local food banks, focusing its efforts in cities where brand teammates live and work, including Baltimore, Maryland; San Francisco and Rialto, California; Nashville, Tennessee; Austin, Texas; and Portland, Oregon.
Additionally, UA will host a 30-day Healthy at Home fitness challenge on its MyFitnessPal and MapMyRun platforms, encouraging individuals and families at home to remain physically active while they stay home. When users join the challenge beginning March 23, UA will donate up to $1 million in a combination of monetary donation and product to support Good Sports' efforts to ensure youth sport leagues have the necessary equipment, footwear and apparel.
“It’s our mission at Under Armour to make athletes better, and in these unprecedented times we are even more committed to providing our communities with essential resources," said our CEO, Patrik Frisk. "Through access to nutrition and fitness, we want to support the health and wellness goals that are being challenged at this time.”
Previously, UA announced the decision to close all of its North American stores and implemented a Work From Home policy for most of its North American employees.