The 21-year-old rookie will represent the resale platform both on and off the court throughout the NBA season, wearing sought-after Air Jordan sneakers and apparel provided by GOAT. This partnership will work alongside Hachimura's endorsement deal with Jordan Brand, which was announced last year. He will be joining Los Angeles Lakers star Kyle Kuzma as the only athletes to signed with the platform.
“Being a part of the GOAT family is very exciting,” Hachimura said in the press release. “I grew up watching basketball and have been a fan of sneakers since I was a kid. GOAT not only gives me access to new releases, but also sneakers from the past—sneakers that I wasn’t able to get as a kid. I’m looking forward to elevating my collection over the next few years to show off my style.”