As part of the new agreement, the sportswear brand will be able to create authentic broadcast, digital and retail content featuring New Balance-sponsored athletes wearing their respective NBA uniforms and team logos. The partnership will officially start with New Balance's upcoming "We Got Now" campaign that features the reigning NBA All-Star MVP, Kawhi Leonard inspired by his journey of becoming the best in the game. The campaign will air during the Denver Nuggets v.s. Los Angeles Clippers game on Feb. 28 at 10:30 p.m. ET on ESPN.
“We are excited to welcome New Balance to our family of global partners,” said Dan Rossomondo, NBA Senior Vice President, Media and Business Development. “We look forward to working with New Balance as the brand develops its basketball footprint and continues to establish itself in the market with recent high-profile player signings and new products.”
This news follows the recent announcement of Leonard receiving his own signature sneaker known as the New Balance Kawhi that's set to launch sometime this fall.