A follow up to its multi-sneaker collaboration that released exclusively at ComplexCon last year, BBC Ice Cream and Reebok have a new sneaker project releasing for this week's NBA All-Star Weekend.

The duo will once again use Allen Iverson's Reebok Answer V as its sneaker of choice, and features a color scheme that could also be linked to the Valentine's Day celebrations as well. The shoe dons a pink suede upper that's contrasted by red suede on the toe and heel counter. More of the red hue is seen on the tongue and the lacing shroud that reaches down to the midsole. Capping off the look is BBC Ice Cream's trademark logos featured on the heel and insole.

The BBC Ice Cream x Reebok Answer V releases on Reebok.com as well as the BBC NYC flagship store on Feb. 16. Retail pricing is set at $180.

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Image via Reebok
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Image via Reebok
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Image via Reebok
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Image via Reebok
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Image via Reebok