Reebok has officially announced a partnership with Khalid.
The Grammy-nominated artist will star in its first campaign with the brand dubbed "Sport the Unexpected" this spring, which celebrates creativity, experimentation, and self-expression. This announcement kicks off a busy week for Khalid as he is also being nominated for "Record of the Year" honors at the 62nd Annual Grammy Awards taking place this Sunday.
"I’m amped to partner with Reebok," said Khalid. "I love how they mix old and new and honor the classics with fresh twists. I hope we can inspire a new generation of people to be themselves and take creative chances."
"Khalid continues to be a beacon of originality, pride, and imagination for today’s rising youth," said Reebok's VP of Marketing and Digital Brand Commerce Matt Blonder. "Through his unique sound and a personal journey that took him across the country, Khalid authentically symbolizes our common ethos—to inspire creativity and encourage experimentation. We’re privileged to welcome him to our family."
While it's currently unclear if the partnership will include collaborative footwear down the line, fans can shop the Reebok Club C worn by Khalid here.