Dallas Mavericks guard Luka Doncic took full advantage of his sneaker free agency the past few weeks, as he's recently been spotted rocking a variety of brands including Nike, Jordan, and Under Armour. However, that may be coming to an end, as new reports suggest that Jordan Brand will be adding the 20-year-old star to its star-studded roster.
According to The Athletic's NBA insider Shams Charania and Tim Cato, Doncic is close to signing a lucrative multi-year endorsement deal with the Jumpman. Fresh off of an impressive rookie campaign that helped him secure the 2018-19 NBA Rookie of the Year honors, Doncic continues to dominate in his second season, currently averaging 29.3 points, 9.6 rebounds and 8.9 assists.
Prior to the start of the season, the brand also welcomed two rising star players in the Jordan family with the signing of Boston Celtics forward Jayson Tatum and the #1 overall pick in the 2019 NBA Draft, Zion Williamson.
An official announcement regarding this signing has not yet been made official by Doncic or Jordan Brand but keep it locked to Sole Collector for updates.
UPDATE (12/26): Today, Jordan Brand has officially confirmed its signing of Luka Doncic. "It’s a real honor to be part of the Jordan family, especially at such an exciting time for them and for me," he says. "I’m looking forward to working with the team and hopefully making my own mark on the future of the brand."
Michael Jordan himself chimed in on the latest signing by saying “Luka is a phenomenal player, and at such a young age. He’s demonstrating skill it takes many guys years to develop. It will be incredible to watch him continue to advance in the league. "We are excited to welcome him to the Jordan Brand family. He rounds out a roster of incredible new talent united to represent Jordan Brand for the next generation.”
Official terms regarding Doncic's deal with Jordan Brand were not made available.