EBay announced today that its e-commerce platform is eliminating fees for the first time ever on any sneakers sold at $100 or more.

The promotion will apply to sellers exclusively in the North America region who are listing their products in the 'Athletic Shoes' category, removing the cost of the typical listing fee as well as the selling fee that's applied during the start and the end of the sale. According to a representative, the program will continue to be evaluated throughout the course of 2020.

Additionally, in celebration of the holidays, eBay has teamed up with Stadium Goods to sell a bevy of Adidas Yeezy Boost 700 styles dropping throughout the week below retail pricing, including the "Analog" colorway available now for $215.

The marketplace is also hosting a seven-day event that runs from Dec. 19 to Dec. 26, auctioning off some of the most coveted styles that released this year including Travis Scott x Air Jordans, Sacai x LDWaffles, Off-White x Nike Air Force 1 Low "MCA," and more.

"As the originator of the sneaker resale game, eBay continues to be a top source for emerging and collectible styles, and with high demand, we want our sellers and buyers to get in on the action,” said Jeff Chan, eBay's Head of Men’s Footwear and Apparel. “For our community of diehard sneakerheads, eliminating selling fees allows them to turn their kicks into more cash to fund future purchases, and results in a more robust sneaker inventory for shoppers everywhere.”