UBIQ's first-ever sneaker collaboration with Adidas Consortium is set to make its debut on Black Friday and is inspired by the boutique's two Sister Cities.
The concept of Sister Cities was created back in 1947 as a way of mending friendship between cultures post-WWII. Similar to that notion, the Philadelphia and Georgetown-based sneaker boutique's upcoming Crazy BYW x 2.0 features elements from its respective Sister Cities of Incheon and Seoul in South Korea.
Reflective 3M materials are used on the exterior of the grey and neon yellow upper that's inspired by the cities' day and night, while the interior and tongue are decorated with Korean lettering. Additional details include a yin yang-style sockliner in blue and red drawing inspiration from the traditional Korean 'Obangsaek' color spectrum.
The "Sister Cities" UBIQ x Adidas Consortium Crazy BYW x 2.0 will release exclusively at UBIQlife.com and at Ubiq stores on Nov. 29 for $170.